Jobdetails

Titel

Multichannel Marketing Manager (m/f)

Dienstort Wien Unternehmen Globe Personal Services GmbH
Arbeitgeber entdecken
Beschäftigungsart Vollzeit Position Projektleitung Gehaltsangabe 55.000,00 € /brutto Jetzt bewerben


Our client is a globally recognized Pharmaceutical Company. The company develops and distributes highly innovative therapies to improve the lives of people who need health care support. The Vienna branch office is responsible for the local market in Austria.

Currently we are looking for a:

Multichannel Marketing Manager (m/f)

The aim of this challenging role is to develop and deliver industry leading integrated multichannel marketing programs and to lead the Digital Transformation project for the Austrian subsidiary.

Main tasks

  • Support the development of an overall customer engagement strategy with a focus on e-channels
  • Define the local Digital Transformation Strategy with a mix of e-channels including Social Media
  • Drive change and digital culture across the organization
  • Maximize channel mix effectiveness across field force (remote rep, e-mail campaigns, web-based meetings, seminars, webcasts, social media etc.)
  • Ensure that customer channel offerings and behaviors are aligned with CRM strategy/system and local go-to-market model
  • Design and implement channel mix deliverables for Customer Units and Customer Solutions
  • Increase “Digital and Social Media Reach” and drive tailored activities to activate local key customer groups
  • Own the local multi-channel communication plan and ensure one-single customer experience across channels
  • Co-ordinate e-marketing and digital content agencies
  • Subject matter expert to the Business and participates in cross-functional teams to drive MCM planning and execution
  • Define multichannel performance metrics/KPIs and implement tracking capabilities for all digital assets (Brand, Customer Solutions, Medical, etc.) to measure level of customer engagement and progress against objectives
  • Gather and analyze MCM data and translate into business intelligence to share with the business units for use in future projects

Qualifications

  • University degree in Digital Marketing, Marketing, Communications, Business or another relevant discipline
  • At least 5 years of experience with increasing responsibilities in Sales, Marketing or a related function
  • Familiar with e-channels and/or e-marketing
  • Experience in setting up a communication plan throughout customer segments
  • Used to translate marketing strategies into online tactics and strategies
  • Used to report quantifiable results against KPIs and objectives
  • Fluency in English and German, both oral and written

The company offers an attractive salary and outstanding social benefits. The minimum annual salary for this position is EUR 55.000,00 and varies according to the qualifications and experience of the successful candidate.

Please address your application (CV, motivational letter, certificates) to

globe personal services GmbH
Frau Mag. Monika Kail
DC TOWER, Donau City Straße 7, 1220 Wien
T: +43 (0) 1 - 713 02 77 - 70
M: +43 (0) 676 314 92 94
E: monika.kail@globe.at
www.globe.at

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