Austrias OMV to Roll Out New Filling Station Network in Bulgaria

20. Oktober 2006, 00:00

Austrias oil and gas group OMV unveiled plans to roll out a filling station network in Bulgaria targeting clients in...

Austrias oil and gas group OMV unveiled plans to roll out a filling station network in Bulgaria targeting clients in small and medium towns, OMV marketing director Gerhard Roiss said Thursday.

By the end of 2006, it will have deployed eight stations under the Avanti brand and by 2010 the network should feature 44 outlets.

OMV will not go for greenfield investments. Rather, it will focus on buying existing stations, which it will then rebrand and assign to franchisees.

All stations are set to run 24 hours a day and will be selling A-95 petrol, diesel, propane-butane and motor oils, alongside with car accessories.

The marketing concept of the Avanti brand is to draw in car owners who are looking for quick tank refill and no additional purchases. For this reason, investments into each station and related operating costs are lower, which allows for lower prices.

The chains direct competitors are Tempo Petrol and Litex, which in turn hope for a 3-4-per-cent market share within the next five years.

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