Tuesday in Malta, Serbia officially became a member of the European Tourist Commission, which includes 34...
Tuesday in Malta, Serbia officially became a member of the European Tourist Commission, which includes 34 countries. Serbia has been in contact with this organisation since 2004, but it could not have joined as it was not a sovereign country.
The European Tourist Commission was founded in 1948. Its members are national tourist organisations and its head office is in Brussels.
The organisations mission is to promote Europe as a tourist destination in the global market, primarily through its internet portal www.visisteurope.com.
The president of this organisation is Arthur Oberascher from Austria, who recently personally sent a letter asking Serbia to join the organisation. The current priorities of the European Tourist Commission are to expand its membership, especially with the countries in the Western Balkans, to increase the number of tourists in Europe and to help the Balkans turn from an area in crisis to a paradise for tourists.
Oberascher said that Serbia had an enormous potential for tourism, a fascinating cultural heritage and that its people are incredibly cordial so that it would fit in perfectly with the European tourism where it belongs.
Oberascher expects that the tourism in Europe will grow by 57 per cent by 2020 which means that the number of tourists will double, but he also pointed out that the European participation in the global tourism is on the decline and that this is a trend that needs to be stopped.