Programmatic Advertising on derStandard.at

8. November 2016, 11:25

Worldwide, online advertising is making a shift towards programmatic advertising – that is the automatic, tool-based selling of online ad space.

derstandard.at already markets parts of its inventory that way. We try to take local markets into consideration and therefore differentiate our offers by region and extend them gradually.

Bookable ad Formats

Austrian Traffic:

Medium Rectangle (300*250 desktop & mobil)

Half Page Ad (300*600 on Sitebar position)

Skyscraper (160*600)

Leaderboard (728*90)

International Traffic:

Medium Rectangle (300*250 desktop & mobil)

Half Page Ad (300*600 on Sitebar position)

Skyscraper (160*600)

Leaderboard (728*90)

Full Banner (468*60)

By targeting derStandard.at or mobil.derStandard.at you ought to be able to access our inventory immediately.

If you prefer accessing our offer by Deal-Id, or you’re experiencing any difficulties connecting to our sales platform, please do not hesitate to contact Christoph Tagger.

For prompt help we ask you to have the following information ready:

  • Your preferred demand side platform (DSP)
  • Your buyer-Id

If you have further questions, please contact us at any time.

Ing. Mag. (FH) Christoph Tagger
Project Management CRM/ERP B2B & Programmatic Advertising
Tel: +43 1 53170 745
christoph.tagger@derStandard.at
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