Unter dem Hashtag #RunwayForAll zeigt Instagram Models mit Prothesen oder im Rollstuhl
Instagram hat sich was ausgedacht: in den vergangenen zwei Wochen wurden auf dem Account des Unternehmens täglich unter dem Hashtag #RunwayForAll Bilder von Models gepostet, die nicht den Normen der Mode-Branche entsprechen. Heraus kam dabei eine Diversity-Kampagne, die gestückelt auf Instagram erschien. Und mittlerweile viele Instagram-Nutzer dazu angestoßen hat, das Hashtag weiter zu verwenden.
Auf dem Account von Instagram dabei zum Beispiel das Model Jillian Mercado, das an Muskelschwund leidet, im Rollstuhl sitzt und seit letztem Jahr bei der Agentur IMG unter Vertrag ist und für den Merchandise-Online-Shop von Beyoncé geworben hat.
“#RunwayForAll means realizing that you have the ability to start a revolution,” says Jillian Mercado (@jilly_peppa), a creative director and model who is living with muscular dystrophy, a group of diseases that cause weakness and loss of muscle mass over time. “Growing up, I had a room full of magazines and collages and would spend hours at the library reading up on designers and dreaming about being a part of that world,” the Hispanic born-and-raised New Yorker says. “But when you realize that there isn’t a single person that looks like you, it’s very hard to aspire to actually make it a reality.” With self-determination like Jillian’s, it’s not impossible: she has modeled in global campaigns, with billboards in cities from Venice to Tokyo. “It was pretty historic to know that I broke that barrier of disability in mainstream fashion,” she says. “When you want something to be done, you might as well do it yourself. I’m basically being the role model that I was looking for when I was a young girl.” Every day this week, we shared the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo by @jilly_peppa
Oder das New Yorker Albino-Model Shaun Ross, das 2009 in der Tyra Banks Show auftrat und seither nicht nur in Modestrecken, sondern auch Musikvideos auftaucht.
“#RunwayForAll is a world where everyone is treated the same,” says Shaun Ross (@shaundross). When he started modeling nearly a decade ago, Shaun was the only male model of color with albinism. “I remember when I first entered the industry all I saw were models that looked the same,” he says. “Now here we are almost 10 years later, and I see the choice I’ve made has helped the industry to see beauty in many ways, such as casting models and rising icons like @winnieharlow, @jilly_peppa and more to help lead the fight with me to diversity.” When he started, Shaun was one of a few openly gay models in the industry. “Agents always told male models to be masculine, but that was never the case for me. I never wanted to hide my sexuality,” he says. “I’d rather be myself.” Photo by @shaundross
Oder die 26-jährige Bloggerin und Model Cacsmy Brutus, die in den Outfitposts auf ihrem Blog Mama Cax ihre rechte Beinprothese zum selbstverständlichen Bestandteil ihrer Selbstdarstellung macht.
“#RunwayForAll means any teenager feels represented when they open a magazine or watch a fashion show,” says Mama Cax (@caxmee). Mama grew up in Haiti, lives in New York City and never aspired to be a model — “not only because there were very few dark models on magazine covers but also because I grew up with very little knowledge of the fashion industry,” she says. “Eight years ago, after getting my leg amputated, the idea of being a model was even more far-fetched.” Today, Mama is modeling and doing other things that she was told there was no audience for, like sharing tips for traveling as a black female amputee. “The majority of humans do not look like the mainstream idea of beauty,” she says. “One of the greatest barriers is not belonging. Through modeling I hope to show that beauty does not always wear a size zero and beauty does not always walk on two limbs.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo of @caxmee by @simonhuemaen
Oder das französische Model Clémentine Desseaux, das seiner Heimat den Rücken kehrte, um in den USA erfolgreich im Plus Size-Segment zu arbeiten.
“#RunwayforAll is not so much about what we look like anymore but more about what we represent,” says Clémentine Desseaux (@bonjourclem), who grew up in France. “I was always way bigger and taller than everyone when I was growing up, and I had those freckles,” she says. “When I saw the first plus models out there, I started thinking about trying it out. At that point I had no idea it would take me to where I am now.” Three years ago, Clementine moved to New York with $2,000 to her name and never looked back. “My size and look were in the way of me feeling invincible when I was young,” she says. “I hope I was the last generation of women to think like that. Role model is the new top model.” Every day this week, we’ll be sharing the story of a model who is redefining industry standards and making sure there’s room on the #RunwayForAll. Photo of @bonjourclem by @emmaandhercamera
Positiver Nebeneffekt: Täglich werden es mehr Beiträge – die mittlerweile nicht mehr nur von Instagram, sondern auch von anderen Usern unter demselben Hashtag um eigene Beiträge ergänzt werden. (feld, 13.6.2016)