Video

19. September 2016, 14:33

Extend Your TV Campaign Successfully Online.

In-Read Videos on derStandard.at: Your Advantages

  1. Your commercial is not competing with others.
    Your spot is exlusively placed in our user forum – presenting one video ad at a time, your commercial gets all the attention.

  2. You don’t have to pay for unseen videos.
    By purchasing viewable CPMs, there is no risk of underachieveing ratings expectations or pondering whether your target group actually sits in front of the screen or has left the room.

  3. You’ll address your target group effectively.
    derStandard.at is among Austria’s online platforms with the highest reach ratings. Many useres are from 20 to 40 years of age, well-educated and earn a high income. By applying well-directed targeting, your campaign‘s success can be considerably increased.

Your Video Commercial on derStandard.at

For an affective user experience the video unit is embedded in our forum’s content – a place of high involvement and interactivity. The video starts automatically when the better part of it is visible.

It does not delay the display of the main content and such is not perceived as irritating as pre-roll videos may be.

Video ads can be targeted – the criteria comply with those for banner campaigns.

Visibility Guarantee: At least 50 % of the ad’s pixels are viewable for 25 % of the video’s duration.

All other information can be found attached in our sales documents.

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