Technical Specifications Online

6. September 2016, 09:57

Here, you will find the necessary facts and technical requirements to create your online advertising.

  1. Lead times
  2. File formats
  3. Sizes
  4. Animation
  5. Link and click count
  6. Close button
  7. Sound
  8. Ad creation
  9. TV spots & Video
  10. Contact and terms of use

Lead times for creative delivery

To ensure your campaign launches on time, we ask you to deliver your ads 5 business days prior to campaign start.

Please note that special advertising forms and special campaigns need a longer preparation time.

File Formats

We support all established formats:

  • Classic images, for example .jpg, .gif
  • HTML5 and SVG
    Upon request we can produce your HTML5 ad.
    Please deliver your own HTML5 artwork as embedding link, i.e. a URL of your index.html-file (main file).
  • Teaser images (for Promotion and Sitelink Teaser) have to be delivered as static images.

We gladly incorporate your tag-in-tag bookings in JavaScript and iframe variations.
We ask for a protocol-relative delivery of your tracking pixel/ tag-in-tag ad URL (for further information see or contact us).

If the advertising material is to communicate with other content on the page please contact

File Sizes

You will find the pixel width and height of your desired ad format in Advertising Formats section.

The maximum file size of the advertising material is:

  • in general 40 kilobytes (kb)
  • for the site bar 100 kb
  • for mobile advertising 20 kb
  • for a teaser image in advertorial, promotion and site link 10 kb


An animation in the advertising material may loop up to 3 times and must then remain static.

Linking and Click Counting

We automatically link classic images and click-count them. Non classical file formats must include a click-count on delivery.

HTML5: Please, take a bearing on the IAB-Austria Specifitaions. When the creative is running in the iPad app, please use the following script (instead of the Java command:

var f = document.createElement('form');
f.setAttribute('action', clickTag);
f.setAttribute('method', 'post');
f.setAttribute('style', 'display:none;');

Close button

The sitebar can be equipped with a close button, which calls the JavaScript function iab_hide().


Sound ads must provide one of these options (no autoplay):

  • MouseOver: Sound is only active when a user moves the cursor over the ad and must stop as soon as the cursor moves away
  • Play Button: Sound is only active when user intentionally clicks on the sound button in the ad

Ad creation

Upon request (at extra costs) can produce your ad for you in-house, in particular HTML5. Please deliver your own HTML5 artwork as embedding link, i.e. a URL of your index.html-file (main file).


Please provide your TV spot or video in these formats and with a maximum length of 15 seconds

  • Video: mpeg4, bit rate approx. 1200 kbit/s, resolution at least 480 pixels wide (height depending on the aspect ratio)
  • Audio: mp3, bitrate about 192 kbit/s
  • Aspect ratio: The video player has a 16:9 ratio. If your video has a different ratio, the free space is filled with black bars (letterbox).

Contact and terms of use

Contact and terms of use

Martin Altersberger Tel.: +43 1 531 70 extension 773

The terms and conditions of der STANDARD Verlsagsges.m.b.H. to be viewed on are applicable. Subject to alterations. Typing errors reserved.

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